How should I apply my eye makeup ?

Dark circles are usually caused by fatigue, ageing or dehydration whereas puffy or swollen eyes can be due to other circumstances such as smoking, fluid retention, allergies or genetics.

To fight against dark circles and puffy eyes, we recommend regularly massaging the skin around your eyes. Ideal for the delicate undereye area, Clarins Double Serum Eye‘s bi-phase formula combines the tightening effect of a gel with the comfort of a cream to create a refreshing, lightweight treatment that preps eyes for immediate makeup application.

If you suffer from other issues, you may want to find the best eye treatment for yourself, and discover our tips on applying your eye cream with our eyecare tutorial.

When it comes to mastering eye makeup, concealer is a true beauty must-have! If you suffer from dark circles or uneven skin tone around the eyes, a high-coverage concealer that’s slightly lighter than your skin tone will become your best friend.

Pat a moderate amount of concealer over the areas of the eye contour that have a blue or purple tinge - usually the undereye area, where our thin, delicate skin is often prone to dark circles. Begin at the inner corner of the eyes, where the skin is usually darkest. Using a makeup sponge or makeup brush, apply a small amount of concealer at a time – it’s easier to add as you go along than to clean off excess product. Be gentle: it’s important to avoid pulling the delicate skin around the undereye area.

Developed with the same expertise as Clarins' skincare, we harness the power of the most potent plant extracts for makeup that delivers true skincare benefits. This lightweight, high performance formula is enriched with Clarins' plant extracts: Horse Chesnut escin helps to target dark circles; Organic Oat sugars visibly tighten skin around eyes; Organic Quinoa hydrates for 24 hours and supports the natural skincare barrier; Clarins' proprietary plant-based Anti-Pollution Complex helps protect the skin from indoor and outdoor environmental stressors, including blue light.

When it comes to eyeshadow, the only limit is your imagination! From dramatic Insta-worthy looks with bold colour to subtle, natural lashes and lids, playing with eye makeup ideas is a great way to boost your beauty self-expression. But don’t run before you walk: before mastering dramatic eye makeup looks like the classic smokey eye, getting to grips with the basics of how to apply eyeshadow is a must!

With four ultra-pigmented shades for maximum wear, Clarins’ eyeshadow palettes are perfect for everything from daytime to party make up looks.
Keep in mind the most important part is to have fun and find what suits you best!

When choosing the right eyeshadow colour for your eye colour, take a look at the colour wheel and opt for shades that are opposite your eye colour for a complementary look. When experimenting with makeup for blue eyes, keep to lighter tones of peach pink, warm browns, and blues that are several shades deeper than your natural eye color. Makeup for brown eyes as well as makeup for hazel eyes can include taupe, gold or copper, and the deepest shades of green and purple. Makeup for green eyes can include most of the shades used for both blue and brown eyes - purple and red-toned eyeshadows are great choices. Avoid using green eye makeup on green eyes unless your eyeshadow shade is much darker than your natural eye color.

Available in six shades, each Clarins Color Eyeshadow Palette comes with four intensely pigmented velvet, satin, foil, and metallic eyeshadows, and has everything needed to prime, shade, line, and define your eyes —delivering intense color payoff and long wear, for eye makeup that stays put. Its 2-in-1 formula is enriched with the priming properties of natural Bamboo Powder to keep your eye makeup fresh, crease-proof and flawless for a full 12 hours.

Discover your perfect eyeshadow shade with Clarins’ Virtual Try-On Tool!

To achieve the perfect winged eyeliner, there’s two ways to go - you can either use a waterproof eyeliner pencil or a liquid eyeliner.

Eyeliner pencils are ideal for achieving a smokey eye, as they’re easy to smudge and blend. If it’s definition you’re looking for, opt for a liquid liner. Clarins Graphik Ink Liner Liquid Eyeliner pen is an easy-to-use felt tip eyeliner that follows the curves of your eye contour, making it possible to create any type of line with precision, from thin to thick. Ideal for a look that lasts from day to night, its quick-drying formula is long-wear and transfer-proof, with an intense, luminous black pigment.

Whether you’re aiming for a natural eye makeup look or a dramatic effect, a swipe of mascara is the perfect finishing touch. So, what’s the best mascara to use?

First, prep your lashes with Clarins SOS Lashes Serum Mascara to protect, strengthen and enhance lashes before applying your mascara.

Clarins Supra Volume Mascara is a double volume effect mascara that creates an intense, full, fanned-out lash look in one quick coat for day wear. The gentle formula of this mascara is enriched with Cassie Flower and Panthenol to visibly thicken and smooth your lashes.

If it’s drama you’re after, Wonder Perfect Mascara 4D takes lashes to bold new dimensions: visibly lengthening, curling, defining and volumizing eyelashes for a captivating, wide-eyed look. Its unique formula combines intense carbon-black mineral pigments with filmogenic Rose Wax for long-wearing color and hold. Clarins’ exclusive Lash Boosting Complex of Sphingony and Panthenol helps to protect and promote visibly thicker, longer-looking lashes.

A lesser known fact is that one should never pump the mascara wand in and out of the tube, as this introduces air that can dry out the formula. Begin at the base of your upper lashes and move the wand in a zigzag motion from side to side, working towards the tips of your eyelashes. Leave to dry and apply a second coat for a more dramatic eye makeup look. If you plan to apply several coats to your lower lashes or you don’t have a steady hand, place a tissue under the lower lashline before applying your mascara to catch any smudges.

Whether you love bold,  colourful eye makeup or prefer a more natural look, taking care of your eyelashes is essential. Made with 100% mineral pigments for intense color, Clarins Mascara Supra Lift & Curl is a 2-in-1 mascara with a double action of makeup and eyecare, for eyelashes that look and feel great. Its lash lifting effect will immediately make your look more intense, while its lash boosting complex will help your lashes grow even longer.

When choosing eye makeup for day or night, take the occasion as well as the ambient lighting into account. In broad daylight, go for a natural eye makeup look. When applying eyeshadow for daywear, use a single natural eyeshadow shade that complements your skin tone. Opt for a gentle peach pink eyeshadow if you’re very fair, or a light beige or taupe for medium to darker skin tones.

Night makeup is often bolder than day makeup. For special occasions or party makeup, you can create an intense smokey eye makeup look by blending a trio of eyeshadows across the eyelid for a dramatic finish. Begin with the lightest shade in the inner corner of your eye, winging out towards the outer corner with the darker shades. Finish with a swipe of liquid eyeliner or a waterproof eyeliner pencil.

Now that you've mastered your look with eyeshadows, pencils, liners and mascara, don't forget about your brows! If you have thick, well-defined brows, simply shape with Clarins Lash & Brows Double Fix’ Mascara to keep them in place throughout the day. For thinner brows, fill in with a brow pencil, using small feathery strokes, and blend with a brow brush.

The answer: gently does it! Soak a cotton pad with Clarins Eye Make-Up Remover, and press gently over the eye contour for 10 seconds. Smooth your cotton pad downward over the eyelid, before moving up and gently lifting the eyelashes. Fold the pad and swipe across the tips of the lashes. Always use enough product to easily remove all traces of eye makeup - if in doubt, apply a second swipe of your micellar water or eye makeup remover. And finally, never press down hard on the eyes or drag the skin of the delicate undereye area.