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Clarins Seeds of Beauty

The future of Beauty is in our hands

The partnership between PUR and Clarins was formed following a meeting between two visionaries who are both passionate about nature: Christian Courtin-Clarins and Tristan Lecomte. Seeds of Beauty is one of the projects rolled out by Clarins which aims to preserve biodiversity in cooperation with local communities who will benefit from the projects.

To date, we have planted

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trees around the world

Map BRAZIL 33 801 USA 33 169 INDONESIA 280 537 JAPAN 2 000 CHINA (HEBEI) 24 672 PERU 10 566 FRANCE 7 341 PORTUGAL 2 437 SPAIN 5 334 BURKINA FASO 4 300 AUSTRALIA 7 914 THAILAND 213 589 CHINA (YUNNAN) 108 500 INDIA (DARJEELING) 54 822 CANADA 21 027 AUSTRIA 222 ITALY 400

CANADA 21 027

USA 33 169

PERU 10 566

BRAZIL 33 801

FRANCE 7 341

SPAIN 5 334

PORTUGAL 2 437

ITALY 400

AUSTRIA 222

BURKINA FASO 4 300

INDIA (DARJEELING) 54 822

CHINA (YUNNAN) 108 500

JAPAN 2 000

INDONESIA 280 537

AUSTRALIA 7 914

A helping hand in Darjeeling

After a triumphant 7-year initiative planting trees in Indonesia, Clarins through its Seeds of Beauty program now turn its focus to Darjeeling in partnership with PUR.

Darjeeling is renowned for its tea worldwide, but over the last decades, farmers have cleared trees from hillsides, causing erosion and rapid degradation of the rich soil. Our collective goal: replant trees to rejuvenate the region's ecosystems by diversifying crops and empowering local farmers, enriching soils, and reducing erosion.

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Empowering Farmers & Regenerating Ecosystems

We work with PUR to help diversify the revenues of local farmers by encouraging them to plant different species of trees that serve multiple industries and simultaneously support their local ecosytems.

Planting a variety of species of trees not only enhances soil quality, reduces erosion, and fosters biodiversity through shade and humidity, but the combination of fruit-bearing and timber trees also allows farmers to tap into different industries to ensure financial stability.

Why do we plant trees

One tree can generate multiple benefits

BENEFITS FOR THE ECOSYSTEM

  • climate change Adaptation to climate change.
  • erosion Soil enriched with organic matter and decontaminated, and risks such as landslides and damages caused by erosion are mitigated.
  • biodiversity Improved pollination, pest control and preservation of biodiversity.
  • water Water purification and improved infiltration and water holding capacity of soil and atmosphere.

LOCAL COMMUNITY BENEFITS

  • revenue Increased and diversified revenue
  • education Education and training for a more sustainable agricultural model
  • customs Preservation of customs and traditional know-how

Our model for action

Thanks to PUR, Clarins has been able to provide on-the-ground support for an action model based on 4 criteria:

1

INCLUSIVE:

involves all concerned parties and helps local communities.

2

HOLISTIC:

projects with multiple impacts and benefits: social, environmental and economic.

3

LONG-TERM:

projects designed to last for 40 years, integrating long-term management by local communities.

4

QUALITY REQUIREMENT:

Full traceability, full disclosure and high-quality seeds.

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